The inaugural Singapore Men’s Fashion Week will launch with Hugo Boss, an international fashion brand name that truly needs no introduction.

The German fashion house’s grand opening of MFW will feature BOSS Black A/W 2011 Men’s Collection.

Dr Gerrit Rutzel, CEO & President (Asia Pacific) of Hugo Boss Hong Kong Limited will be present to lend his support and endorsement of this auspicious and momentous event. International male model Godfrey Gao has been specially flown in as a celebrity guest in the audience.

Asian male supermodel Phillip Huang, who is the official face of Men’s Fashion Week, will be kicking off this prestigious opening show as the first model to walk out on the runway.