MFW 2011 Singapore will also serve as a platform to champion key social and philanthropic causes and endeavours, with proceeds of the sales of the tickets of the galas and shows going to several charities.
In addition, a series of satellite galas and events will also be held in the months leading up to MFW 2011 Singapore to raise funds for these programmes and organisations.
On 15 January 2011, a preview of the MFW 2011 was kicked off with a charity fundraising gala supporting the Singapore Dragon Boat Association. Read on
On 11 March 2011, upon the invitation of Men’s Fashion Week 2011 in Singapore, football greats Pele and Eric Cantona attended a charity gala entitled “The Golden Age of Hollywood” supporting the Singapore Bone Marrow Donor Association (“SBDA”). In attendance at the dinner were guest-of-honour, the President of the Republic of Singapore His Excellency President S R Nathan, foreign dignitaries, VIPs and guests supportive of the charitable effort.