MTV is the obvious choice to be the Official Music Channel for Men’s Fashion Week (MFW), it represents the close relationship between music and fashion.

In conjunction with this partnership with Men’s Fashion Week, MTV will produce an exclusive half-hour dedicated feature entitled “Men’s Fashion Week: In 24 hours with Utt.” MTV VJ Utt himself will host all principal MFW events, including his own exclusive party that will see the launch of the music careers of actor-turn-singer Nat Ho and newcomer Kiat Goh.

“Music entertainment and fashion are central to our savvy youth audience and that is why our partnership with MFW 2011 as the Official Music Channel is such a great fit,” states Sari Trisulo, senior director and head of content, MTV Networks Southeast Asia and Greater China.

She adds, “This partnership presents MFW with unparalleled connection with the youth audience in key fashion markets across MTV Southeast Asia, MTV Japan, MTV Korea and MTV China.

As the Official Music Channel, MTV offers the ultimate stage to celebrate and deliver complementary experiences to music and fashion fans with our exclusive coverage of this inaugural event, ‘Men’s Fashion Week – All Access with Utt’, the regional contest and the exclusive party hosted by none other than our own MTV VJ Utt. ‘”

Local acts like actor-turn-singer, Nat Ho, and Kiat Goh will debut at MFW, while West Grand Boulevard will play again. Half Taiwanese-half Thai Bie will perform his latest single.

To top off the evening, jump and dance with the hyper and energetic duo of Lapsap who will be spinning dance, electro and techno-fusion.