After graduating from Thai Vichitsin College in the Faculty of Fine Arts, Bhubawit Kritpholnara (Roj) realised that he has been fascinated by fashion all along. He decided to open a single little store but he never knew that he would become the owner and fashion designer of Issue.

He was invited to be a guest on the renowned reality TV show Tyra Bank made famous – America Next Top Model Cycle 6 – and his clothes were displayed on the show. Issue clothes have been published in numerous famous magazines such as Vogue and L’Officiel Paris. ?

His vision to export internationally began with Taiwan, Dubai, Saudi Arabia and eventually in Singapore.