As the global ambassador of Contemporary Chinese Chic, Shanghai Tang is delighted to present its global premiere of the Autumn/Winter 2011/2012 Men’s collection at the inaugural Singapore Men’s Fashion Week.

Shanghai Tang will host a VIP cocktail reception followed by a fashion show on the 1st April 2011 at 9 pm to unveil their A/W Men’s 2011 collection entitled “From China with Love”, which rejects conformity in favour of a creative exploration of the old with modern Chinese aesthetics for a new era in style.

This groundbreaking event also provides the perfect platform for Shanghai Tang to re-introduce the Mandarin Collar Society, with its mission to inspire men around the world to wake up and re-Orient themselves to an alternative male elegance.

This friendly revolution liberates men from antiquated dress codes – one collar at a time. From London to Hong Kong, Singapore to New York, the new way to be effortlessly stylish yet appropriately dressed is the Mandarin collar.

Mr Raphael le Masne de Chermont, Executive Chairman of Shanghai Tang, has been the driving force behind the brand’s global expansion and positioning as the first Chinese luxury lifestyle brand since September, 2001. He will be present at Singapore Men’s Fashion Week together with their menswear designer, Armele Barbier.